Children’s Book Promotion Ideas
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Let’s start with the foundation: the places you’re sending readers to actually learn about—and buy—your book. These landing pages (also called “funnels” by the marketing folks) work behind the scenes to make your book discoverable and desirable. Check out an in-depth resource here on the Pagewheel blog on each of these and how to easily create them:
Book Fair Promotion Ideas
As mentioned in the previous sub-head, creating an author’s profile on Goodreads is another great method of promoting your book. Since creating and operating these accounts are easy, you won’t have any problems uploading your books there. However, it is of relative importance that you create an account with these platforms. As usual, we will be sharing some testimonies provided on selfpublishingadvice’s website.
As mentioned in the previous sub-head, creating an author’s profile on Goodreads is another great method of promoting your book. Since creating and operating these accounts are easy, you won’t have any problems uploading your books there. However, it is of relative importance that you create an account with these platforms. As usual, we will be sharing some testimonies provided on selfpublishingadvice’s website.
When it comes to promoting your book, you cannot ignore the importance of book fairs. Why? Because the audience that visits book fairs/festivals are all book readers, lovers, and seekers. You already have an audience ready to take a look at what you have to offer – now, all you have to do is impress them!
I remember the first offer that I created. I researched for HOURS to collect all the best information on the topic, then I spent over a day, a full 8-hour day in Canva and/or Adobe Illustrator putting the handouts together… but I wasn’t done yet!! I still had to film the mini-course videos, I had…
Let’s start with the foundation: the places you’re sending readers to actually learn about—and buy—your book. These landing pages (also called “funnels” by the marketing folks) work behind the scenes to make your book discoverable and desirable. Check out an in-depth resource here on the Pagewheel blog on each of these and how to easily create them:
A great list of ideas! I’ve had great luck doing live insect programmes that segue into my MG books (only one of which is entomology based, but all of which use biology). The bugs draw families in, and afterwards the kids BEG for a book from their parents. I’ve had programmes where every single family attending buys a book.
Children’s Book Promotion Ideas
Podcasts are extremely popular these days and are made on all kinds of topics. Several podcasts are dedicated to families and kids as well. Participate in a podcast dedicated to children as an interviewee or a guest speaker. You may have to reach out a couple of times before finding a spot, especially on popular podcasts. You can also send your book for reading on storytime podcasts.
Children’s books in particular are meant to be read again and again so offering the digital version of your book for free will only hurt you if your book is poor quality. People who download your free e-book and love it are likely to purchase or leave a review. Just remember that you’ll get the best results if you pair this with other marketing strategies to drive traffic and you focus on getting in front of your target audience.
Having an email list is one of the most overlooked book marketing ideas but it’s incredibly powerful. This is your most direct way of reaching your target audience without worrying about changing algorithms.
Schools also provide a great platform for marketing children’s books. Many schools set aside budgets specifically for author visits, providing an opportunity to engage with students, teachers, and caregivers. By conducting readings, workshops, or presentations, you can not only promote your brand but also inspire a love for reading among the students (BookBildr).
Best Book Promotion Ideas
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Through Amazon’s Author Central, you can manage your author page, monitor book performance, and engage with your readers. Additionally, you can also promote your other books, and increase visibility for your book on the platform.
Moreover, Crafting a press release and sharing it with relevant media outlets expands your book’s reach and garners valuable exposure. Additionally, you can also use the press release on your website, social media and other platforms to promote your book.
Also, By offering a giveaway, you can generate interest in your book and reach a new audience of potential readers. Furthermore, giveaways can aid in growing your email list, as participants are required to provide their email during entry
If you have space in your budget, paid promotions with sites like My Book Cave, Book Rebel, Love Kissed Book Bargains, Bargain Booksy, ENT Book Promotion, and others can be excellent ways to draw attention to a new release, a book sale, or a free book giveaway. These sites tend to have hundreds of thousands of newsletter subscribers and website visitors, so the chances of you getting some sales and finding new readers are good. BookBub is considered one of the pinnacles of paid promotions—authors tend to see dramatic sales and bumps in rankings, but be aware that this book promotion often comes with a hefty price tag.